Working Experience
TRG International Internship
A practical marketing role focused on social content execution, retail activation, POSM design, reporting evidence, and brand campaign coordination.
Role Snapshot
My time at TRG International
Marketing execution across digital and retail touchpoints.
This role connects social media content, store-level activation, POSM production, and reporting. It is positioned as hands-on execution evidence for brand and marketing roles.
- Led digital content production for 6+ monthly social media campaigns, driving a 69% surge in overall
- reach and sustaining a 10% Month-over-Month (MoM) growth rate.
- Designed and deployed 10+ campaign-specific POSM assets while coordinating with external agencies to execute a comprehensive brand rebranding campaign.
- Orchestrated pre-opening marketing and in-store promotional activations for 1 new store launch, directly contributing to a 5% increase in monthly regional revenue.
Execution flow
01
Read campaign or retail activation requirement
02
Develop visual/content assets for execution
03
Support in-store or digital rollout
04
Track outputs and organize evidence for review
Responsibility Areas
Areas that I was involved in
Social Content Execution
Produced social media posts from idea to final asset, supporting consistent brand visibility and monthly reach growth.
Content planningCopy and visual asset executionPublishing-ready creative output
Retail Activation Support
Supported store launch and in-store marketing activities across pre-opening communications, promotions, and customer engagement.
New store launchCustomer engagementPromotional activity support
POSM & Campaign Assets
Designed campaign-specific POSM and visual materials for brand promotion and in-store activations.
10+ POSM assetsIn-store activationBrand promotion material
Agency & Rebranding Coordination
Worked with agency partners during brand rebranding activity, helping connect execution needs with campaign direction.
Agency coordinationBrand rebranding campaignCross-functional communication
Evidence Folders